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Digital Campaign Marketing Manager

Location
London
Job Type
Permanent
Posted
12 Sep 2022

Explore a connected marketplace We connect data, markets and customers to create a comprehensive, trusted view of the global commodities markets. For our customers, the intelligence we provide is empowering, which as a result influences thousands of decisions across supply chains every single day. We believe the right culture has the same effect. Our culture empowers our people, giving them the confidence and inspiration they need to achieve their aspirations, thrive on innovation and explore more. Digital Campaign Marketing Manager - ICIS Events - London / Hybrid ICIS brings together communities of key industry practitioners with our thought leadership and insight which drives better outcomes to our customers in their target markets. As our industry evolves, we have a huge role to play in shaping the world and connecting markets. Our clients look to us to help them to make sense of market complexity and to partner with them to identify future opportunities wherever they may be in the world. Our portfolio of Events provides our customers with the opportunity to meet and learn from those at the forefront of the industry. Each event has a unique mix of stakeholders from across the value chain, and as such our marketing plans and messaging reaches a broad and wide variety of customers. Responsibilities

  • Total ownership of marketing campaigns from design and execution to reporting and analysis
  • Planning and overseeing a variety of marketing activities predominantly online with a focus on inbound
  • Fully accountable for all marketing deliverables and outcomes including targets and objectives at individual and team level
  • Development of event marketing plans with the Marketing Director that are focused on delivery of revenue targets and broader goals aligned to our corporate vision and customer strategy
  • Detailed response analysis of past and active campaigns
  • Data management, campaign briefing and resource allocation with telesales team to maximize leads and drive delegate bookings
  • Ownership of data to generate a constant flow of relevant new contacts
  • Working with internal and external designers on the design and production of marketing material
  • Unlocking value from the editorial and product management teams to drive content marketing initiatives
  • Website administration and analysis
  • Innovative use of social networking channels to generate traffic and drive event awareness for the established portfolio and to break in to new markets for launch campaigns
  • Ownership of affiliate partnerships to drive marketing and commercial success

Experience and skills required

  • Experienced in marketing project management, stakeholder management, messaging and content creation for content marketing
  • Understanding of, and confidence to deploy, the latest skills and tools in digital event marketing
  • Skilled at analysing marketing data to draw insights for data-led, responsive decision-making to ensure campaigns are fully optimised
  • Able to deliver a strong and engaging customer journey from first touch point through to all engagements before, during and after the event
  • Proven ability to design content marketing strategies and write copy
  • A natural leader who is also happy to work at pace to deliver and execute
  • Strong project management skills and ability to plan ahead, work on multiple campaigns at any one time and handle tight deadlines
  • Content-driven, Insights-led with a creative flair and adaptable nature, not afraid to try new techniques for delivery of campaigns
  • A nose for strategic opportunities through affiliates and media partners
  • Strong knowledge of how to drive the following:
    • Email/marketing automation platforms for email campaigns, ideally Eloqua
    • Simple design tools like canva (to create well branded images for all channels) and working within website platforms like wordpress.
    • Database CRMs such as Salesforce
  • An adaptable and flexible approach to working, keen to volunteer and willing to embrace new ways of working

About ICIS ICIS is a division of RELX Group, a FTSE 20 company with revenues of $10 billion in 2018 and an employee base of over 30,000 across 40 countries. We exist to help businesses in the energy, petrochemical and fertilizer industries make strategic decisions, mitigate risk, improve productivity and capitalise on new opportunities. At ICIS, we make some of the world's most important markets more trusted and predictable by providing data services, thought leadership and decision tools. Thousands of decisions are taken across supply chains every day using our intelligence and we make this possible through a global presence that delivers the targeted, local insights customers need to achieve growth in a rapidly changing world. We shape the world by connecting markets to optimise the world's valuable resources. With a global team of more than 600, ICIS has employees based in London, New York, Houston, Karlsruhe, Milan, Mumbai, Singapore, Guangzhou, Beijing, Shanghai, Dubai, Sao Paulo, Seoul, Tokyo and Perth.

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Details

  • Job Reference: 710175372-2
  • Date Posted: 12 September 2022
  • Recruiter: RELX
    RELX
  • Location: London
  • Salary: On Application
  • Sector: I.T. & Communications
  • Job Type: Permanent