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Digital Marketing Executive

Appleton Thorn, Cheshire
Job Type
12 Sep 2022
Performance Technology Group (PTG) is setting a new standard for innovation, quality and choice by bringing together the experience, expertise and manufacturing capabilities of our market-leading brands. PTG drives forward innovation, addressing the genuine challenges in the construction industry, that sets us head and shoulders above the competition, with market-leading construction product brands, state-of-the-art manufacturing facilities, a nationwide technical sales teams and extensively, independently tested product ranges. PTG is part of SIG Plc, who are a leading supplier of specialist building materials to trade customers across Europe as a specialist distributor of insulation and interiors products and merchant of roofing and exterior products. As a Digital Marketing Executive, we re offering you an opportunity to become an integral member of a creative Marketing Team producing collateral for a wide range of brands and products. In an encouraging and supportive environment, you will work closely with your colleagues and numerous stakeholders to deliver a steady flow of world-class marketing materials to the construction industry. What does the role involve? We re looking for a positive, proactive Digital Marketing Executive, who works well as part of a team and who is comfortable communicating with people at all levels of our business with a let s get things done attitude. You will have experience of creating social media posts, eshots and web content from concept to execution. As a Digital Marketing Executive, you will be familiar with Content Management Systems (preferably, but not necessarily, WordPress). You will have an eye for design and a clear and engaging writing style. Experience with Adobe Creative Suite would be an advantage, as would experience with SEO tools (e.g. Moz, SEMrush, SERanking). We are a relatively small team, so as well as carrying out marketing work yourself, you will need to outsource to a number of approved suppliers (content writers, graphic designers, web developers, digital marketing agencies, photographers, illustrators, videographers). As such, you will have excellent project management skills. As we will be creating a considerable quantity of marketing materials, it is vital that we keep the various brands and businesses relying on our output up to date, with daily record keeping and weekly reporting a crucial part of everything we do. The successful candidate will require: Strong literacy skills with the ability to write content in clear, competent and persuasive English, with a keen eye for detail Experience creating and publishing search-optimised web content on WordPress or similar. Experience of using industry standard software enabling you to identify and implement opportunities to improve search performance, for example Moz or SE Ranking Offsite SEO skills (e.g. backlinking) would be an advantage Experience of PPC would be an advantage Strong Stakeholder Management skills and the ability to use data or other measurables to demonstrate the success of a piece of marketing, e.g. Google Analytics Excellent communication skills at all levels Good numeracy and IT Skills Adobe Creative Suite experience would be advantageous A positive, upbeat, chatty and confident personality, with pragmatic problem-solving skills and the ability to think rationally under tight deadlines and multiple project responsibilities Experience of outsourcing marketing work to agencies and other third parties In return we offer: Highly Competitive salary with annual pay award 25 days holiday + 8 bank holidays. Company closed during Christmas period. A great pension, with SIG contributing up to 7.5% and up to 4x life insurance Money saving with retail discounts via colleague portal Cycle to Work scheme Share Incentive Scheme SIG is committed to creating a fair and inclusive environment where employees feel safe, proud and valued. We encourage ways of working that treat everyone fairly and with respect, and we look to create opportunities to improve the diversity of our workforce across all areas of the business
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  • Job Reference: 710446612-2
  • Date Posted: 12 September 2022
  • Recruiter: SIG plc
    SIG plc
  • Location: Appleton Thorn, Cheshire
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent