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Health Care Navigator - Community Liaison/Business Development

Lebanon, Ohio
Job Type
1 Aug 2022


The role of the Long Stay/Community Liaison Health Care Navigator is dominantly to drive long-stay nursing occupancy in Otterbein southwest Ohio locations. The position works on a complementary basis with regional small house Neighborhood and Lebanon SeniorLife Community health care teams, but with a specific focus on the ground outbound activities to create long-stay elder/resident demand. In addition, the position works collaboratively to develop marketing strategies and content targeting doctoral practices, Chambers of Commerce, social/business groups, home health agencies, hospice organizations, senior centers, churches and other prospect-oriented opportunities in the identified geography.

Apply from your phone! Text OTTER to 89743


  • Establish relationships with targeted organizations (administrators, doctors, social workers, office managers, and directors) to drive referrals for patients needing long-term nursing (post-acute referrals, as needed, a secondary focus)
  • Ensure financial viability of the local Otterbein locations by developing and maintaining a relationship that yields an increased share of referrals from the targeted senior community organizations
  • Assist in the development and implementation of marketing plans to optimize long-stay nursing occupancy
  • Develop marketing/social media content (videos, photos, signed releases, collateral, etc.)
  • Assist in development of advertising and sales support campaigns for assigned territory
    • Establish relationships and distribute brochures, fliers and other promotional items to referral sources in the targeted community referral partners
  • Coordinate marketing efforts to meet census goals and to keep the Otterbein location staff advised of anticipated referrals, tours and/or admissions.
  • Monitor and maintain targeted payer mix (primary focus long stay payer sources to include Private Pay/Medicaid) to meet financial goals and assure financial stability for the locations supported.
  • Assess potential referrals or potential admissions, and work to admit the patient to the optimal Otterbein location.
  • Work closely and collaboratively with community referral partners and Otterbein admissions/discharge marketing team members to assure easy transition of patient from current location to Otterbein.
  • Identify opportunities and execute those selected opportunities to make working with Otterbein easier and more efficient for Medical Center and doctoral practice personnel.
  • Performs any other duties as assigned.


  • BA/BS preferred; plus three to five years of sales/marketing experience with a proven track record in referral marketing, healthcare admissions in a senior care or nursing home setting
  • Experience with social media/digital marketing content creation
  • Knowledge of data management (customer relationship management) programs preferred
  • Social worker, RN, or LPN with experience as a Community Liaison/Marketing Director (preferred)
  • Excellent organizational/planning/time management skills
  • Outstanding verbal and written communication skills to connect with referral partners and patients/residents


  • Medical insurance with free virtual doctor visits
  • Vision and dental insurance
  • Paid Time off that accrues immediately
  • Paid Holidays
  • Life insurance
  • Retirement Savings with a 401(k) or 403(b) with company match
  • Get access to 50% of your wages before pay day through PayActiv
  • Employee sponsored fund for employees in need
  • Employee Assistance Program (EAP)
  • Tuition Assistance

Due to the COVID-19 pandemic, we supply PPE (Personal Protective Equipment) to keep you and our residents safe. Additionally, we have implemented stronger infection control and testing procedures in all Otterbein locations.

Apply today and begin a meaningful career as a Long Stay/Community Liaison Health Care Navigator at Otterbein!

Apply for this job now


  • Job Reference: 673844311-2
  • Date Posted: 1 August 2022
  • Recruiter: Otterbein Senior Life
  • Location: Lebanon, Ohio
  • Salary: On Application
  • Sector: Healthcare & Medical
  • Job Type: Permanent