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Marketing Manager, Social & Earned Media

Location
Huntington Beach, California
Job Type
Permanent
Posted
1 Aug 2022

Title:           Marketing Manager, Social & Earned Media

Reports to:     Director, Marketing Strategy & Analytics

Location:         BJ's Restaurants, Inc. Restaurant Support Center in Huntington Beach, CA

Status:         Full Time / Exempt

Purpose: The primary responsibilities of this position are to drive guest engagement and interaction through innovative social initiatives, influencer and earned media.   Our goal is to become the leading social media brand in the casual dining category and are looking for strategic leadership and thinking to help us get there.  A results driven mindset for strategy and analytics is a must!  This role will also be responsible for strategic planning, evaluation and implementation of approved programs and earned media, PR as a confident social expert who's a self-starter.      Responsibilities:

PR, SOCIAL & EARNED MEDIA:

  • Be the internal and external voice for all things social marketing and building brand ambassadors through engagement and campaign interaction that drives brand fans
  • Work with SVP, Marketing to develop and manage social playbook that provides guard rails for the organization relative to social media
  • Develop and manage social media strategy on all social media platforms: Facebook, Instagram, Twitter, and YouTube
  • Lead social first campaigns via cultural moments, marketing in the moment and key campaign initiatives
  • Recommend content calendar that aligns with brand calendar and strategic brand concept essence
  • Collaborate with numerous creative agencies to develop strategy and timely production of all approved social creative assets
  • Lead an internal team of social media and cross functionally work with various departments within the organization to plan and execute key initiatives
  • Ensure maximum effectiveness by staying up-to-date with any changes on all social platforms
  • Establish annual goals, objectives and track performance with reporting and analytics including acquisition, engagement and brand sentiment
  • Community management oversight including management and tracking of guest sentiment
  • Follow crisis management process including quick management of any situation, follow pre-determined escalation process in crisis management situations
  • Work with PR agency partner to develop PR and Earned opportunities at both a National and local level
  • Lead Press Release strategic architecture and material development
  • Oversee photo shoots to obtain social media assets

 

INFLUENCER CAMPAIGNS:

  • Be knowledgeable in influencer campaigns and planning, including contract and pricing management
  • Manage strategic influencer plans to support key programs and initiatives
  • Monitor influencer campaigns to engage and amplify content
  • Plan and review content once produced, provide feedback and manage implementation and work with legal on program details

 

 

Qualifications:
  • BS/BA degree in Marketing, New Media, or a related field with a minimum of 8 years of experience
  • Previous experience working as a Social Media Coordinator or in a similar role (4+ years)
  • Knowledge and expertise with multiple social media platforms, including Facebook, Twitter, Instagram, and YouTube
  • Must be a self-starter who thrives in a fast-paced environment
  • Must possess strong written and verbal communication skills with strong attention detail
  • Must have experience copywriting
  • Must be able to demonstrate interest and knowledge of restaurant industry, craft beer and food
  • Must be able to proactively prioritize business needs and effectively manage resources
  • Familiar with marketing channels and online marketing strategies
  • Familiar with Social Media publishing tools
  • Ability to grasp digital technology trends and act on them proactively
  • Ability to multitask
  • Strong analytical skills
  • Assist with monitoring social media on weekends, when necessary

Salary: Commensurate with experience

There is no relocation assistance provided for this position.

Proof of eligibility to work in the U.S. required. 

Equal Opportunity Employer

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Details

  • Job Reference: 674203121-2
  • Date Posted: 1 August 2022
  • Recruiter: BJ's Restaurants - Jobvite
  • Location: Huntington Beach, California
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent